One Example: I tried on wedding gowns at 3 different salons over a 2-month period, including one stop at the Brides Against Breast Cancer charity event in Denver. With the wedding so far away, I didn't feel pressured to buy anything during those visits. However, when we decided to have our wedding in Mexico, I looked back through the hordes of photos we took at each salon and found the dress that I loved, but felt was too 'beachy' for our original wedding idea (Hollywood Movie Premiere). In a random chance of luck, I found said dress on Ebay. It isn't overly romantic to buy one's dress from Ebay, seller of all things (including used underwear...ew...) but it was 50% cheaper than I found at the local store. It was my size, my color, and just so happened to be located at a bridal salon in Arizona - where we still have many friends. I emailed the seller, asked if my friend could come and look at the dress - they said yes, and she did - it was in perfect condition, a floor sample they wanted to sell - they pressed the dress, boxed it ever so carefully (including the optional straps and extra buttons), and sent it to me in just 4 days time. A completely insane experience, but am I glad I got this dress for 50% off? Hecks yess.
In a similar fashion, when it was time to send out Save the Dates (STDs), I chose to work with my ever-reliable holiday card printing source - Vistaprint.com. They made our 60 cards and 60 magnets for only $30, and did a great job. Until a few days ago, I was dead set against using them for our formal invitations, mainly because they do not carry thick enough cardstock/paper to suit my requirements for the wedding invitations that I thought I needed. The past few days have brought some reflection to this notion, and I have started to change my mind about using

Here is an example of an invitation I made on Vistaprint - see the "Coral" invitations below from whiteaisle.com for a comparison (and about 3 times the cost).
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